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  2. The Importance of Staying the Course
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The Importance of Staying the Course

May 28, 2025
2025-05-28

With global markets becoming volatile amid geopolitical tensions and shifting trade policies, many Canadian investors are understandably feeling uneasy. Market volatility can heighten uncertainty, making it tempting to make reactive decisions in response to short-term movements. However, staying the course remains one of the most critical principles of successful long-term investing.

Managing Emotions During Market Declines

Investing isn’t just about numbers — it’s about managing emotions, too. During market downturns, emotions such as fear and anxiety can cloud your judgment. This can lead to reactive decisions, such as panic selling.

The challenge is to not act on these emotions. Reframing how we view market fluctuations can help. For example, rather than seeing volatility as a threat, consider it a normal part of the investment cycle.

Long-Term Investments Often Outperform

History provides ample evidence of the power of long-term investing.

Based on data from 1952 to 2024, the S&P 500 Index has historically declined by at least 10% approximately once every 18 months, and by 20% or more about once every six years. And although past performance doesn’t guarantee future outcomes, every major downturn during this period was eventually followed by recovery.

When markets dip, it can be tempting to sell, but doing so often means locking in losses. In contrast, disciplined investors who stay invested tend to see their portfolios recover and grow over time, driven by the power of compounding returns.

The benefits of sticking with your investment strategy become clear over long periods. Investors who weather short-term storms are often the ones who benefit the most when markets rebound.


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Stay Focused on Your Goals

Staying the course means continuously evaluating one’s financial goals and ensuring they align with a solid investment strategy. Advisors play a pivotal role in empowering clients to focus on the long term by encouraging curiosity and a deeper understanding of how broader economic indicators affect investments.

Ultimately, a key to thriving in a volatile market is resilience. By managing emotions, adopting a disciplined mindset and staying focused on their goals, investors can confidently navigate uncertainty and continue to grow their wealth. After all, markets may fluctuate, but the principles of sound investing remain constant.

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