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  2. Intro to Fundamental Analysis
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Intro to Fundamental Analysis

Jan 27, 2025
2025-01-27

Fundamental analysis can be used to potentially minimize risk and enhance returns.

Fundamental analysis examines the underlying factors that affect a company’s performance and stock price. The results of fundamental analysis can help an investor evaluate the intrinsic value of a stock based on the market and the company’s financial health, among other factors, which investors can use to determine whether or not to invest.

In performing fundamental analysis, many factors are assessed. These factors may include a company’s growth rate, revenue, profitability, or management team effectiveness. Additionally, the overall marketplace, key competitors, industry or sector trends, and broader economic climate may be considered.

If the stock’s fair market value, determined through fundamental analysis, is greater than its market price, it is considered undervalued. At this time, an analyst might give a buy recommendation.

However, if the fair market value determined through fundamental analysis is lower than the market price, the stock is deemed overvalued. At this time, an analyst might recommend not buying the stock or perhaps selling it if already owned.

It’s important to note that fundamental analysis is most commonly used for stocks. However, it can also be used to assess other investments, including bonds and derivatives.

Fundamental Analysis vs. Technical Analysis

Fundamental analysis differs from technical analysis, which may be used to forecast prices. Technical analysis involves analyzing historical market data to identify patterns and determine indicators. It also tends to have a shorter-term focus, whereas fundamental analysis tends to have a longer-term focus.

In short, fundamental analysis may be used to determine whether or not to buy or sell a security relative to its current market value. On the other hand, technical analysis may be used to determine when or at what price to buy or sell the security.

Scotia iTRADE ® (Order-Execution Only) is a division of Scotia Capital Inc. (“SCI”). SCI is regulated by the Canadian Investment Regulatory Organization and is a member of the Canadian Investor Protection Fund. Scotia iTRADE does not provide investment advice or recommendations, and investors are responsible for their own investment decisions.

®Registered trademark of The Bank of Nova Scotia, used under license.


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