BURGER KING® Restaurants Launch New Crispy Chicken Tenders
MIAMI
The Brand Finds People Claiming They’ve Tried Them, The Catch is, They Launch Today
BURGER KING® restaurants are launching new Crispy Chicken Tenders today at restaurants nationwide. The new Crispy Chicken Tenders are made with whole muscle white meat chicken and no artificial flavors, colors or preservatives. Coated in a home-style seasoned breading, the tenders are juicy on the inside and crispy on the outside and are a perfect match with any of BK® restaurant’s delicious dipping sauces.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180920005143/en/
BURGER KING® Restaurants Launch New Crispy Chicken Tenders (Photo: Business Wire)
In a new video on YouTube.com/BurgerKing, the brand took to the streets of New York City with a camera in hand to ask people about the new BK® Crispy Chicken Tenders. The catch? These tenders didn’t exist on the menu yet. Many unsuspecting people claimed that they had recently tried them. Not surprisingly, they somehow already knew just how good they would be.
“The Crispy Chicken Sandwich we introduced last year took the chicken category by storm, so we know our new Crispy Chicken Tenders will hit a sweet spot for our guests,” said Christopher Finazzo, President, North America for the BURGER KING® brand. “Our guests can now have the same great flavor, crispiness and juiciness they love from our other chicken offerings with our new Crispy Chicken Tenders.”
To celebrate the launch of new Crispy Chicken Tenders, Grubhub is offering a free four-piece order when guests order at least $10 of BK® Products starting Tuesday, September 25th at select restaurants nationwide*.
New Crispy Chicken Tenders are available at a recommended price of $2.49 for 2 pieces and $4.49 for 4 pieces**. They are also available as part of the 2 for $6 Mix or Match promotion alongside the WHOPPER® sandwich, Crispy Chicken sandwich and the Spicy Crispy Chicken sandwich; available for a limited time only at participating restaurants. New Crispy Chicken Tenders are perfect for dipping in any of the BK® restaurant’s dipping sauces including BBQ, Honey Mustard, Ranch, Zesty, Buffalo and Sweet & Sour.
| *Participating BURGER KING® restaurant locations only. Limited to 1 free 4-piece chicken tenders per diner on minimum orders of $10, before tax and tip. Offer expires at 11:59pm on 9/30/18. Delivery menu prices may vary. Grubhub terms of service apply. |
| **Prices may vary by restaurant. |
About BURGER KING®
Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 15,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world's largest quick service restaurant companies with more than $27 billion in system-wide sales and over 23,000 restaurants in more than 100 countries and U.S. territories. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook and Twitter.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180920005143/en/
ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan
212-230-1800
bk@alisonbrodmc.com